A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z



Slack is a team communication platform used in business. It launched in 2013 and has since become one of the most popular tools for team collaboration and communication in the workplace. Slack allows teams to organize conversations on specific channels, send direct messages, and share files.

This communication tool is cloud-based, which means it can be accessed from any device with an internet connection. Slack also offers integrations with a wide variety of other business productivity tools, allowing teams to centralize their communication and work in one place.

History, Origin and Evolution of Slack

Slack began as an internal communication tool used by video game development company Tiny Speck during the creation of Glitch, a now-discontinued online video game. The original idea was born from Stewart Butterfield, Eric Costello, Cal Henderson and Sergei Mourachov, who were part of the game's development team.

Following the closure of Glitch in 2012, the team decided to use the technology they had developed for internal communication and turned it into a standalone product. Slack was officially launched in August 2013 and since then, its adoption has grown exponentially in the business world.

Evolution of Slack

The evolution of Slack has been constant and rapid. Within months of its launch, it had already become one of the fastest growing apps in history. Its popularity is largely due to its simplicity, efficiency and the improved productivity it offers to work teams.

In April 2015, Slack added voice calling functionality, allowing users to make one-to-one calls within the platform. Later, in June 2015, it launched its app directory and app platform, allowing third parties to build apps and bots that integrate with Slack.

In 2016, Slack continued to grow and added features like video calling and the ability to make group voice and video calls. Over the years, Slack has added several features that have improved productivity and collaboration in the workplace, and increased integrations with other business productivity tools.

Slack's path has been upward. In 2021, the company was acquired by Salesforce, giving it greater ability to compete in the market for enterprise productivity and collaboration tools.

Slack's continued evolution demonstrates the company's commitment to improving workplace productivity and its desire to stay at the forefront of communication and collaboration technologies.

Slack features

Slack offers a variety of features and functionality that facilitate team communication and collaboration:

  • Channels: Slack allows users to create channels for different topics, projects, teams, or any other categorization relevant to the organization. This helps keep communication organized and relevant.
  • Direct messages: In addition to channels, users can send direct messages to other team members for one-on-one or small group discussions.
  • File sharing: Users can share files directly in Slack, making it easy to collaborate on documents and other resources.
  • Integrations: Slack integrates with a wide variety of other productivity tools, such as Google Drive, Trello, GitHub, and many more. This allows teams to centralize their work and avoid constantly switching between different applications.
  • Search: Slack has a powerful search feature that allows users to quickly find old messages, shared files, and more.

Advantages of using Slack

Using Slack offers several advantages:

  • Improve team communication: Slack helps teams stay in touch and communicate efficiently, which can improve collaboration and productivity.
  • Encourage transparency: With Slack, all communication is recorded and searchable, encouraging transparency and access to information across the team.
  • Reduce email usage: By centralizing communication in one place, Slack can help reduce reliance on email.
  • Integration with other tools: Thanks to Slack's many integrations, teams can work more efficiently and centralize their work.

Disadvantages of using Slack

However, there are also disadvantages to using Slack:

  • It can be distracting: With constant notifications and real-time conversations, Slack can be a distraction and affect productivity if not used correctly.
  • Learning curve: Although Slack is relatively easy to use, it can take some time to get familiar with all its features and learn how to use it efficiently.
  • Cost: Although Slack offers a free plan, advanced features require paid plans, which can be expensive for large teams.

We are ADnaliza

Specialists in SEM Campaigns and Analytics.