Definición:
Zoho CRM is a Customer Relationship Management (CRM) solution that helps companies attract, retain and satisfy customers to grow their business. It is an offering from Zoho Corporation, a software company with a wide range of applications for businesses.
Zoho CRM provides a comprehensive platform for managing customer interactions across all touchpoints, including sales, marketing, customer service, and technical support. It offers functionalities such as contact management, sales tracking, marketing automation, customer support, and advanced analytics.
Zoho CRM allows businesses to manage all their contacts in one place, with complete customer details and interaction history. This helps sales and customer service teams better understand customers and provide personalized service.
Zoho CRM provides a complete view of the sales lifecycle, from first contact to deal closing. It allows sales teams to track opportunities, schedule sales activities, and forecast revenue.
Zoho CRM includes powerful marketing automation tools that help businesses attract more leads and convert them into customers. This includes email campaign automation, lead segmentation, and lead scoring.
Zoho CRM offers customer support functionalities, including ticket management, self-service portal, and multichannel support. This helps businesses provide exceptional customer service and increase customer satisfaction.
Using Zoho CRM offers several advantages, including:
Despite the numerous advantages of Zoho CRM, it also has some disadvantages:
