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Spam

Definición:

The term Spam refers to unsolicited, unwanted or mass-sent messages, which are distributed primarily through email. Although the term has also been extended to other forms of digital communication, such as instant messages, comments on blogs and publications on social networks. Spam is known for its intrusive and often deceptive nature, used in many cases for advertising, scamming or malware propagation purposes.

History of Spam

Origin of the term Spam

The origin of the term Spam in this context comes from a comic sketch by the British group Monty Python, where the brand of a canned meat called SPAM is mentioned repeatedly and excessively. In this way, the word began to be used to describe the practice of sending unsolicited messages in a massive and repetitive way through the Internet.

Evolution of Spam

Spam has evolved in parallel to digital communication technology. The first documented cases of Spam date back to the 70s and 80s with the advent of the first computer networks. However, it was with the popularization of email in the 90s that spam became a widespread problem. Today, it is estimated that a large part of global email traffic consists of Spam.

Types of Spam

There are several types of spam, depending on the communication channel used and the purpose of the message. Here are some of the most common types:

  • Email Spam: It is the most well-known and prevalent form of Spam. It consists of the mass sending of unsolicited emails, usually for advertising purposes.
  • Spam on social networks: This type of spam is presented as unwanted publications or comments on social networks. Often, these messages contain links to disreputable websites or attempt to trick users into revealing personal information.
  • Spam on blogs and forums: Some spammers use comments on blogs and forums to insert unwanted links. This practice, in addition to annoying users, can harm the SEO positioning of the website.

Problems associated with Spam

Spam is a widely criticized practice due to the problems it generates. Among them, we can highlight:

  • Loss of time and productivity: Spam can flood the inbox of users, making it difficult to find important messages and consuming time by having to delete them.
  • Security threat: Many spam messages contain links to malicious websites or attachments with malware, which can pose a security risk to users' devices.
  • Associated costs: Although at first glance it may seem that Spam has no costs, the reality is that it generates significant expenses in terms of data storage, bandwidth consumption and maintenance of security systems and anti-Spam filters.

Despite the various measures taken to combat spam, it remains a persistent problem in digital communication. However, the use of increasingly advanced filtering techniques and user education can help minimize their harmful effects.

Related terms

Somos ADnaliza

Especialistas en Campañas SEM y Analytics.