Remarketing is a digital marketing technique that allows businesses to show personalized ads to people who have already interacted with their website or mobile app. This is done through the placement of cookies on the user's browser to track their online behavior.
Remarketing works by tracking users' online activity through cookies. When a user visits a website that uses remarketing, a cookie is placed on their browser. This cookie allows the website to follow the user and display personalized ads based on their online behavior.
Businesses can create remarketing lists based on user behavior. For example, they can create a list of users who have visited a specific product page but have not made a purchase.
Once remarketing lists are created, businesses can show personalized ads to users on these lists. For example, they can show ads for a specific product to users who have visited that product's page but haven't made a purchase.
Remarketing in Google Ads is an effective strategy that allows advertisers to show personalized ads to users who have already interacted with their websites or apps.
When a user visits your website or uses your app, Google Ads stores a cookie on their device. This cookie allows Google Ads to identify you and show you relevant remarketing ads as you browse the web.
This process is highly customizable and can be segmented based on user activity on your website. For example, if a user has added products to their cart but hasn't completed the purchase, you could show them ads for those specific products to incentivize checkout.
The main advantage of using remarketing in Google Ads is that it keeps your brand in the minds of users and increases the chances of conversions. Users who see remarketing ads are more likely to return to your website and complete an action, whether it's a purchase, a download, a subscription, and so on.
Remarketing can offer several benefits for businesses:
Although remarketing can offer several benefits, it also presents some challenges: