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Facebook is a social networking platform created in 2004 by Mark Zuckerberg and several college classmates. It was originally designed as an exclusive network for Harvard University students, but quickly expanded to other universities and eventually to anyone over the age of 13 with a valid email address. Today, Facebook is one of the most popular and widely used social networks in the world, with billions of active users.

Facebook allows people to create a personal profile, connect with friends, family and acquaintances, share photos, videos and status updates, and also interact with groups and pages based on particular interests. In addition, Facebook offers a number of additional features, such as the ability to create and manage business pages, sell and buy products through Facebook Marketplace, and broadcast live videos.

Functionalities and Features

Facebook offers a wide range of functionalities and features, some of the most notable include:

  • Publications: Users can share photos, videos, links, and text updates on their or their friends' profile. They can also react, comment and share posts from others.
  • Messenger: Facebook Messenger is an integrated messaging service that allows users to send text, voice, and video messages, as well as share files and make video calls.
  • Groups: Users can create and join groups based on common interests. Groups can be open (anyone can join) or closed (requires approval to join).
  • Business Pages: Businesses can create pages to promote their products and services, interact with customers, and collect reviews.
  • Events: Users can create and discover events, invite others to join, and share event updates.

History and evolution of Facebook

Among the most important dates of its evolution we can highlight the following:

  • February 2004: Mark Zuckerberg launches Facebook from his Harvard dorm room. Initially, the site is called "Thefacebook" and is only available to Harvard students.
  • March 2004: Facebook expands to Stanford, Columbia, and Yale.
  • May 2004: Facebook expands to nearly all Ivy League universities and other schools.
  • June 2004: Facebook moves to Palo Alto, California, and receives its first investment from Peter Thiel for $500,000.
  • September 2004: Facebook launches the "wall" feature for user profiles.
  • December 2004: Facebook reaches 1 million active users.
  • September 2005: Facebook expands to include high schools.
  • October 2005: Facebook adds the photo feature.
  • April 2006: Facebook launches the mobile version of its website.
  • September 2006: Facebook opens up to everyone with a valid email address, not just students.
  • July 2007: Facebook launches the Facebook App Platform, allowing developers to create apps for the platform.
  • November 2007: Facebook launches Facebook Pages for businesses and celebrities.
  • February 2009: Facebook introduces the "Like" button.
  • April 2010: Facebook launches the Open Graph platform, which allows apps to integrate more deeply with the site.
  • February 2011: Facebook becomes the largest online social network, surpassing Myspace.
  • April 2012: Facebook acquires Instagram for approximately $1 billion.
  • May 2012: Facebook has its Initial Public Offering (IPO), valuing the company at $104 billion.
  • February 2014: Facebook acquires WhatsApp for $19 billion.
  • March 2014: Facebook acquires Oculus VR for $2 billion.
  • April 2016: Facebook launches Facebook Live, a live video streaming service.
  • October 2020: Facebook announces Facebook Dating in the US
  • December 2020: Facebook has more than 2.8 billion monthly active users.
  • June 2021: Facebook launches the beta version of Horizon Workrooms, a virtual reality collaboration platform.

Advantages of Facebook

Facebook offers a number of advantages for its users, including:

  • Connection and Communication: Facebook allows people to stay in touch with friends and family, regardless of their location. It allows you to share updates, photos, videos and more, facilitating communication and interaction.
  • Network of Contacts: Through Facebook, people can connect with a wider network of contacts, including coworkers, classmates, and people with common interests.
  • Information and News: Facebook can also be a source of news and information. People can follow pages and groups related to their interests to keep up with the latest news and trends.

Disadvantages and Criticisms

Despite its advantages, Facebook has also faced a number of criticisms and challenges. These include concerns about data privacy and security, hate speech and misinformation, and the potential impact on mental health and wellbeing.

Facebook Ads: advertising on Facebook

Facebook has proven to be one of the most effective advertising platforms in the digital world. It started selling ads in 2007 and since then, the platform has evolved to offer advertisers a wide variety of targeting options and advertising formats. Among the features of Facebook Ads we can highlight:

  • Ad placement: Ads can appear in a variety of places within the platform, including News Feed, Stories, the right column of the desktop, in the Marketplace, and in live videos.
  • Ad formats: Facebook offers a wide variety of ad formats, from simple image and text ads to videos, carousels, slideshows, immersive ads and instant full-screen experiences.
  • Audience targeting: Facebook ads can be targeted to specific audiences based on factors such as location, demographics, interests, behavior, connections, personalized and third-party data. This allows advertisers to reach their target audience with great accuracy.
  • Detailed analytics: Facebook provides advertisers with detailed analytics and reports on the performance of their ads, allowing them to optimize their strategies and get the most out of their ad spend.
  • Scalability: Facebook Ads is suitable for both small businesses looking to reach a local audience and large corporations with global audiences.
  • Budget flexibility: Advertisers can set whatever budget they want for their ad campaigns, whether it's a small daily spend or a large investment for a broader campaign.
  • A/B testing: Facebook allows advertisers to A/B test their ads to see which variants work best and optimize their ads accordingly.
  • Remarketing: Facebook offers remarketing options, allowing advertisers to retarget individuals who have already interacted with their brand in some way.


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