Dofollow Link
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Dofollow Link


A dofollow link, or tracking link, is a type of link that allows search engines to track the link and follow it to its destination. When a search engine crawls a web page and finds a dofollow link, it follows that link to the page it points to and includes it in its index.

Origins and Purpose of the Dofollow Link

The concept of dofollow and nofollow links emerged with the aim of combating spam and the manipulation of search rankings. In 2005, Google introduced the "nofollow" attribute to allow website owners to flag specific links that should not be followed by search engines. Links that do not carry this attribute are by default dofollow links.

Dofollow links are critical in building the authority of a website. When a website with high authority links to another site through a dofollow link, it transfers some of its authority, which can help improve the ranking of the linked site in search results.

How to Identify a Dofollow Link

At first glance, you cannot distinguish a dofollow link from a nofollow link. The difference is in the HTML code of the page.

A dofollow link looks like this in HTML: <a href="">link</a>

On the other hand, a nofollow link will look like this: <a href="" rel="nofollow">Link</a>

In the nofollow link, the attribute rel="nofollow" tells the search engine not to follow that link. If this attribute is not included, the link will default to a dofollow link.

Benefits of Dofollow Links

Doing link building with dofollow links offers several benefits:

  • Improves SEO rankings: Dofollow links contribute to the authority of the page, which can improve its position in search results.
  • Increase traffic: By allowing search engines to crawl the link, they can drive more visitors to the page.
  • Builds trust: If a website with high authority links to another site through a dofollow link, it can be interpreted as a vote of confidence towards the linked site.

Dofollow Link Strategy in SEO

Dofollow links play a crucial role in any SEO strategy. Here are some tips for getting the most out of dofollow links:

  1. Create high-quality content: High-quality content can attract natural dofollow links from other websites.
  2. Build relationships: Collaborating with other websites, bloggers and influencers can help you get dofollow links.
  3. Use off-page SEO techniques: Techniques such as guest posting, participation in forums or creating profiles in directories can generate opportunities to get dofollow links.
  4. Avoid spam: Search engines can penalize websites that try to manipulate search results by artificially creating dofollow links or spam.

Dofollow vs Nofollow

When talking about dofollow links, it is essential to compare them with their counterpart, nofollow links. Both have a role in a well-balanced SEO strategy.

  • Dofollow links: As mentioned, these links allow search engines to crawl the link and follow it to its destination. These links are valuable for SEO, as they help transfer page authority and can improve a website's search ranking.
  • Nofollow links: These links include an attribute that tells search engines not to follow them. This means that they do not transfer the authority of the page. However, nofollow links can be useful for driving traffic to useful pages without affecting the authority of the site.

Therefore, a healthy combination of dofollow and nofollow links can help create a natural link profile and avoid search engine penalties.

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