A dofollow link, or tracking link, is a type of link that allows search engines to track the link and follow it to its destination. When a search engine crawls a web page and finds a dofollow link, it follows that link to the page it points to and includes it in its index.
The concept of dofollow and nofollow links emerged with the aim of combating spam and the manipulation of search rankings. In 2005, Google introduced the "nofollow" attribute to allow website owners to flag specific links that should not be followed by search engines. Links that do not carry this attribute are by default dofollow links.
Dofollow links are critical in building the authority of a website. When a website with high authority links to another site through a dofollow link, it transfers some of its authority, which can help improve the ranking of the linked site in search results.
At first glance, you cannot distinguish a dofollow link from a nofollow link. The difference is in the HTML code of the page.
A dofollow link looks like this in HTML:
On the other hand, a nofollow link will look like this:
<a href="http://www.example.com" rel="nofollow">Link</a>
In the nofollow link, the attribute
rel="nofollow" tells the search engine not to follow that link. If this attribute is not included, the link will default to a dofollow link.
Doing link building with dofollow links offers several benefits:
Dofollow links play a crucial role in any SEO strategy. Here are some tips for getting the most out of dofollow links:
When talking about dofollow links, it is essential to compare them with their counterpart, nofollow links. Both have a role in a well-balanced SEO strategy.
Therefore, a healthy combination of dofollow and nofollow links can help create a natural link profile and avoid search engine penalties.